In today’s digital-first world, having a website is no longer optional — it’s a necessity.
Whether you’re running a startup or a small business, your online presence defines your brand’s credibility...
HAVE YOU EVER CONSIDERED THAT PEOPLE GET TO KNOW ABOUT YOUR BUSINESS BUT WHEN THEY SEARCH YOU ONLINE, YOU ARE NO WHERE FOUND , THEN FOR A SECOND WHAT COULD HAPPENED —
1)THEY MAY EVEN NOT TAKE YOU GENUINE AND ALSO CAN DOUBT YOUR CREDIBILITY.
2)THEY MIGHT END UP REVOLVING AROUND YOUR RIVAL BUSINESSES.
3)YOUR BUSINESS GET LIMITED TO ONLY CERTAIN AREA AND LOCALITIES.
AND MANY MORE PROBLEMS COULD ARISE. SO IN THIS RAPID PROGRESSING WORLD ,YOU SHOULD HAVE ATLEAST A WEBSITE WHICH CAN GIVE YOU YOUR OWN ADDRESS AT INTERNET.
AT TODAY TIME THERE ARE DIFFERENT TYPES OF NICHES THAT HOLD ATLEAST A WEBSITES :-
1)IN BUSINESS FIELD — IN BUSINESS WE HAVE MANY EXAMPLES OF COMPANY WITH THEIR OWN WEBSITES LIKE MYNTRA, RELIANCE,JIO AND EVEN TATA HAVE ONE TOO
2)IN EDUCATIONAL FIELDS - THERE ARE MANY EDUCATIONAL INSTITUTES AND GOVERNMENT EXAM BODY WITH THEIR WEBSITES, EGS- MGCUB,DU,IIT,NITS,NTA,SSC ETC
3)IN MEDICAL FIELDS — THERE ARE ALSO IN GOOD NUMBER. INSTITUTIONS LIKE AIIMS AND STATE GOVERNMENT MEDICAL SERVICE PROVIDER ALSO OWN THEIR WEBSITES.
4)OTHER FIELDS LIKE SALOON,TRAVELLING,GARMENTS,FURNITURES,ACCOMADATION INDUSTRIES EXPAND THEIR CUSTOMER BASE THROUGH WEBSITES.
NOW MOST IMPORTANT QUESTION , WHY WE NEED WEBSITE TO GROW MY BUSINESS AND WHY I CANNOT ACHEIVE IT WITH SOCIAL MEDIA MARKETING.: —
WE NEED WEBSITE IN BUSINESS SO AS:-
1. WE HAVE A DIGITAL STORE WHICH OPEN FOR 24/7.
2. WE CAN CATER GLOBAL AUDIENCE AND OUT OF A LOCALITY.
3. WE CAN HAVE A DIGITAL PRESENCE SO AS OUR VIEWER CAN INTERACT THROUH A PLATFORM.
4. WE HAVE A DIGITAL HEADQUARTER WHERE FULL CONTROL OF YOUR WEBSITE IS ON YOUR HANDS.
5. WE HAVE GREAT PLATFORM FOR MARKETING.
6. WE CAN BUILD TRUST AND CREDIBILITY AMONG OUR VIEWER.
7. WE CAN TRACK THE NUMBER OF VIEWER (OR TRAFFIC) ON OUR PLATFORM WHICH CAN HELP US TO MAKE CHANGES IN OUR STRATEGIES AND ALSO AID IN JUDGING OUR STRENGHT AND WEAKNESS FROM LARGER SECTION .
1. IT CAN PROVE MORE EFFECTIVE ALONGWITH SOCIAL MEDIA . .. SUPPOSE A PERSON VIEW YOUR SOCIAL MEDIA CONTENT AND VISIT YOUR WEBSITES, THEN THEY MAY HAVE HIGH CHANCES OF BECOMING YOUR CUSTOMER. BUT ONLY VIEWING CONTENT CAN SLIP OVER FROM THEIR MIND AND IT IS ALSO NOT SELF EXPLANATARY AT MANY INSTANCES.. …
2. IT CAN ALSO GIVE YOUR CLIENT A PLATFORM TO INTERACT WITH THE HELP OF YOUR CONTESTS, FAQS,QUERIES AND SUGGESTION TAB..
SOME KEY FEATURES OF WEBSITES:-
1. IT SHOULD BE USER FRIENDLY .
2. IT SHOULD WORK EFFICIENT ON BOTH PHONES AND LAPTOPS.
3. IT’S DESIGN SHOULD BE EYE CATCHY.
4. IT SHOULD BE SEO FRIENDLY.
SOME MYTHS
1. WEBSITES ARE COSTLY.
2. WEBSITES ARE ONLY FOR BIG BUSINESSES.
3. WEBSITES NEED LARGE CONTENTS.
FINAL SAY: —
BUILDING WEBSITES IS VERY ESSENTIAL NEEDS IN TODAY’S BUSINESS WORLDS AND YOU SHOULD ALSO HAVE YOUR OWN BECAUSE NOT HAVING WEBSITE MEANS YOU ARE INVISIBLE FOR WORLD. AND IF YOU ARE STILL THINKING THAT WEBSITES ARE ONLY NEEDED FOR BIG COMPANY OR TECH GIANTS THEN IT’S TIME TO CHANGE YOUR THOUGHT.
BECAUSE IN A WORLD WHERE EVERYTHING IS ONLINE YOUR PRESENCE IS MUST..
AS,
SUCCESS FOLLOW VISIBILITY ,SO START EARLY..
